Writing the book is the hard part; being found is the part that decides whether anyone reads it. Our marketing work exists to close that gap. We put together a plan for your specific title — Amazon placement, eBook promotion, the channels where your genre's readers already spend time — and then we run it. The aim is not vanity metrics. It is sales, reviews, and an audience that carries over to whatever you publish next.
A dedicated person handling the day-to-day of your promotion — scheduling, outreach, keeping campaigns moving, chasing the things that fall through cracks. Most authors do not want to spend their afternoons on this, and frankly should not have to. Hand it to someone whose job it is, and get your writing hours back.
We get your author accounts set up properly from the start — profiles, artwork, bios, handles secured across the platforms that matter for your genre. Done well at the beginning, it saves a great deal of untangling later, and it gives you a base to grow an audience from rather than a scattering of half-finished pages.
Small, cheap and stubbornly effective. Printed bookmarks carrying your cover art go out at signings, fairs and in mailed orders, and they stay in circulation long after a digital ad has vanished — sitting inside someone's current read, reminding them of yours.
Designed from your cover art, interior illustrations or photography, and sized for press events, book fairs and launch nights. A well-made card is often what a reader still has in their bag a week later.
Still the fastest way to leave someone with your details at a festival, a panel or a chance meeting with an agent. We design yours to match the rest of your author branding, so the card in their pocket connects to the book they will look up later.
Posters for launches, bookshop windows, festivals and signings, built around strong typography and your cover artwork. The job of a poster is to be legible from across a room and interesting from up close — and we design to both of those at once.
Video travels where text does not — particularly on social feeds, where a good trailer will be shared by people who have not read a word of the book yet. We produce yours with proper visuals, sound and narration, built to convey the feeling of the story in under a minute.
A properly angled release, written the way editors prefer to receive them and sent to outlets that actually cover your subject. It is the cheapest publicity available to a new title, provided it is done with some care.
Running the accounts, not just opening them. Posting schedules, paid promotion where it earns its keep, and the ongoing work of building an audience that engages rather than merely follows. Readers are already discussing books online constantly — the point is to be part of that conversation.
Sometimes you do not need a campaign run for you — you need someone who has done it many times to tell you what is worth doing and what is a waste of money. Book time with one of our marketers, bring your situation, and leave with a plan you can execute yourself.
For most independent titles, Kindle is where the sales are. We handle getting your book listed and set up correctly — categories, keywords, description, pricing — because the difference between a well-configured Kindle listing and a careless one shows up directly in the monthly figures.
A store worth being in and one many self-published authors overlook. Its readers buy across devices and its recommendation engine can do real work for a title that is listed properly. We take care of the submission and the metadata that decides where you surface.
There is still enormous value in being stocked where people browse shelves rather than search bars. We handle Nook listings and the distribution paperwork that puts your title into the Barnes & Noble catalogue alongside the rest of your genre.
Audio is the fastest-growing part of publishing, and it reaches people who will never sit down with a physical copy — commuters, walkers, anyone whose hands are busy. Producing an audio edition opens your book to that audience entirely.
The one piece of the internet you actually own. Social platforms change their rules constantly; your own site does not. It holds your catalogue, your mailing list and a direct line to readers that nobody else controls — which makes it the most durable marketing asset an author has.
Writing articles around your book's subject brings in readers who were searching for the topic rather than the title. It builds search visibility slowly but permanently, and it establishes you as someone worth reading well before anyone reaches your sales page.
Drop us an email or give us a ring and we will talk you through how the work runs, what we need from you, and which package actually suits the book you have in mind. +1 (707)-353-4214 , or start a live chat.
Marketing is really just the work of showing the right people why your book is worth their time. Our team has been doing that for authors long enough to know which efforts move the numbers and which only look busy.
We begin by looking at the data rather than guessing — who is buying in your category, what they read alongside it, and where they discover new titles. Everything decided afterwards rests on what that first look turns up.
Next comes the written plan — channels, budget, timing and the numbers we will judge it by. Setting those measures up front is what makes it possible to tell later whether a campaign genuinely worked or merely felt like it did.
We look hard at your corner of the market: comparable titles, how they were positioned, what their covers and prices signal, and where the gaps sit. Publishing changes quickly, so this is checked fresh for every book rather than assumed.
Then we narrow it down. Rather than advertising at everyone, we identify the specific reader segments most likely to buy your book and build the messaging around them — which is both cheaper and considerably more effective.
Packaging decides a great deal. We make sure the cover, the description and the listing images all work together and appeal to the readers we identified — because the best campaign in the world cannot rescue a book that looks unconvincing on the page.
Before anything goes live, the whole package is checked over together — listings, assets, schedules and targeting. It is the last chance to catch the small errors that quietly cost a launch its momentum, and we would rather find them here.
Late night, early morning, weekend — there is always someone on our team ready to pick up.
The nicest part of this job is the message that arrives after delivery. Here is a handful of them, from writers who let our team carry their manuscript over the line.
I came to MC Clurg Publishers with half a draft and low expectations. What came back read better than anything I could have written alone. Genuinely impressed by this team.
A few weeks into working with MC Clurg Publishers I stopped worrying entirely. Someone was always reachable, and not once did I have to chase an update.
Writing, editing, cover, listings — MC Clurg Publishers handled all of it while I got on with my actual job. Having one team own the whole thing made an enormous difference.
I priced this out with four other companies before choosing MC Clurg Publishers, and nobody came close on value. The work was careful, the process was calm, and the quote held.
Easy people to work with, start to finish. The team at MC Clurg Publishers stayed with my project right through launch instead of disappearing once the manuscript was signed off.
